CAN_SPAM Compliance Guide For Email Marketing

As we all aware of the word email, an email is a short form of  ‘electronic mail.’  Which is similar to the letter, it is sent with the help of the internet to a recipient. To receive an email it is necessary to have an email address of the recipients, and that address should be unique to the user. Some of the people are also using Internet-based applications, and some are using programs on their computer to access and store emails.

Most of the businesses or house-hold used some different form of email marketing. Whether it will be a weekly newsletter or a monthly sales promotion, emails is one of the fantastic ways to reach to any person, employees or anyone as. After all, they all opt for your emails

Whereas many of the email marketers know that how to set up, format and scheduled promotional emails, but many of us are not as much familiar with the guidelines of federal compliance that are situated to protect the consumer. The Controlling Assault of Non-Solicited Pornography and Marketing Act, 2003 is also known by the name CAN-SPAM Act. It was set up to protect the consumers from unsolicited emails, apart from the bulk spam emails or commercial emails, from business and brands.

The CAN-SPAM Act 2003, includes numerous requirements that email marketers must hold to; however, the Federal Trade Commission lists out the seven main sections which can be used as a checklist, only to ensure that your newsletter and business’s emails are not an infringement.

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So, here we discuss some important points which will be beneficial for professionals both new and expert, in drafting the email marketing.

1- Always keep your header honest
It simply means that your email should accurately and visibly recognize your business in the “from,” “reply to” and “routing information” sections of the email.

2- Make your subject line honest.
It is one of the simpler tasks. Don’t deceive, mislead or inaccurate with your subject lines in an attempt to get users to open your email. Your subject line should always contain a short clarification of the email contents. The best practices for an honest, however impactful subject line includes the keeping it short, offering value and also creating a sense of urgency.

3- Confess that it’s an ad.
You don’t need to use the word “ad” anywhere in the subject line or during the time, creating an image in the email that calls out that the recipient is opening an ad. But, as per the CAN-SPAM Act 2003, it is necessary that each business email which is sent shows that somewhere it is an ad. It should be as simple as inserting text at the bottom of the email signifies that “This advertisement was sent by (name of your business).”

4- Never hide your location.
Your present, the applicable physical business address should be located in every email. In case, If you don’t receive any mail at your physical business location, then you can also use the P.O. box which is typically located at the bottom of each email.

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source : https://help-aol.org/can_spam-compliance-guide-for-email-marketing/